Hello! I'm Roxanne
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I'm an experienced marketing professional, content creator, and small business owner with a passion for all things social and digital. I specialize in helping clients create online content and creative assets to help make their businesses survive and thrive during these challenging times.
Roxanne O'Brien Troke
FREELANCE MARKETER AND SMALL BUSINESS OWNER
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Phone:
440-289-0311
Email:
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Address:
5212 Hickory Drive
Lyndhurst, OH 44124
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EXPERIENCE
2019-Present
Small Business Owner - Birch Cafe
BIRCH CAFE
Head Birch in charge at a rapidly growing vegan cafe and retail establishment. Responsible for all aspects of operations including buying, marketing, supply chain management, accounting, and more.
2009-2019
Digital Media Specialist/Commercial Lines Experiential Marketing Manager
PROGRESSIVE COMMERCIAL
Managed all paid search campaigns for commercial division staying within $2M budget. Help develop content marketing strategy for multiple microsites and executed successful marketing campaigns on multiple social platforms. Managed experiential activations from concepting stage through event tear down.
2008-2009
Marketing Communications Specialist
PROGRESSIVE COMMERCIAL
Managed marketing communications for a select number of states and created informational content for progressivecommercial.com. Managed online contests and promotions that increased site traffic by over 50% YOY.
2018-Present
Freelance Marketing Consultant
BIRCH CONSULTING
Areas of expertise include:
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Social Media Marketing - Including post design via Canva and ad management
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Experiential Marketing - trade show and event marketing - social & traditional channels
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Content Marketing - SEO optimized content creation and strategy - SEMRush
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Paid Search Advertising & Analysis - Adwords expert
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Email Marketing & Automation - MailChimp expert
Expert level marketer for Twitter, Facebook, Instagram, Snapchat, YouTube, Pinterest, TikTok
EDUCATION
2004-2006
Master's Degree - Business Administration/Management and Labor Relations
CLEVELAND STATE UNIVERSITY
Received a Masters Degree in Business Administration while working full time.
1999-2002
Bachelor's Degree - Communications
CLEVELAND STATE UNIVERSITY
Majored in Organizational Communications with an emphasis in marketing communications. Minored in Management & Labor Relations. Graduated 1 year early due to AP classes in high school and heavy course load.
SKILLS
Social Media Marketing/Management - Hootsuite, Tailwind, Content Calendars
Microsoft Word, Excel, PowerPoint, Google Docs, Skype
Email & Content Marketing - SEMRush, SEO, Keyword Research, Blog Writing
Paid Search Advertising & Google Analytics
Social Post Design - Canva, Pixabay
Experiential Marketing - Event Planning, Management, & Execution
EXPERTISE
I'M A DIGITAL MARKETER
Do you wake up with ideas on how to improve your marketing efforts? I do. Innovation and creativity fuel my passion for creating cost effective and engaging digital and social marketing campaigns.
I'M AN EXPERIENTIAL EXPERT
From health and wellness events to small scale concerts - I've produced them all. Make your business stand out from the competition with an activation that will "wow" your potential customers and clients.
I'M A WORDSMITH
Cat got your tongue? I can write on a variety of topics and create compelling and engaging content for your audience - no matter who you're trying to target.
CONTACT ME
Roxanne O'Brien Troke
MARKETING PROFESSIONAL
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Phone:
440-289-0311
Email:
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© 2018 By Roxanne O'Brien Troke.