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Hello! I'm Roxanne

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I'm an experienced marketing professional, content creator, and small business owner with a passion for all things social and digital. I specialize in helping clients create online content and creative assets to help make their businesses survive and thrive during these challenging times. 

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Roxanne O'Brien Troke

FREELANCE MARKETER AND SMALL BUSINESS OWNER
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Phone:

440-289-0311

Email:

r.obrientroke@gmail.com

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Address:

5212 Hickory Drive

Lyndhurst, OH 44124

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EXPERIENCE
EXPERIENCE
2019-Present

Small Business Owner - Birch Cafe

BIRCH CAFE 

Head Birch in charge at a rapidly growing vegan cafe and retail establishment. Responsible for all aspects of operations including buying, marketing, supply chain management, accounting, and more. 

2009-2019

Digital Media Specialist/Commercial Lines Experiential Marketing Manager

PROGRESSIVE COMMERCIAL

Managed all paid search campaigns for commercial division staying within $2M budget. Help develop content marketing strategy for multiple microsites and executed successful marketing campaigns on multiple social platforms. Managed experiential activations from concepting stage through event tear down. 

2008-2009

Marketing Communications Specialist

PROGRESSIVE COMMERCIAL

Managed marketing communications for a select number of states and created informational content for progressivecommercial.com. Managed online contests and promotions that increased site traffic by over 50% YOY. 

2018-Present

Freelance Marketing Consultant

BIRCH CONSULTING

Areas of expertise include:

  • Social Media Marketing - Including post design via Canva and ad management

  • Experiential Marketing - trade show and event marketing - social & traditional channels

  • Content Marketing - SEO optimized content creation and strategy - SEMRush

  • Paid Search Advertising & Analysis - Adwords expert

  • Email Marketing & Automation - MailChimp expert

 

Expert level marketer for Twitter, Facebook, Instagram, Snapchat, YouTube, Pinterest, TikTok

EDUCATION
EDUCATION
2004-2006

Master's Degree - Business Administration/Management and Labor Relations

CLEVELAND STATE UNIVERSITY

Received a Masters Degree in Business Administration while working full time. 

1999-2002

Bachelor's Degree - Communications

CLEVELAND STATE UNIVERSITY

Majored in Organizational Communications with an emphasis in marketing communications. Minored in Management & Labor Relations. Graduated 1 year early due to AP classes in high school and heavy course load.  

SKILLS
SKILLS

Social Media Marketing/Management - Hootsuite, Tailwind, Content Calendars

Microsoft Word, Excel, PowerPoint, Google Docs, Skype

Email & Content Marketing - SEMRush, SEO, Keyword Research, Blog Writing

Paid Search Advertising & Google Analytics

Social Post Design - Canva, Pixabay 

Experiential Marketing - Event Planning, Management, & Execution

EXPERTISE
EXPERTISE
I'M A DIGITAL MARKETER

Do you wake up with ideas on how to improve your marketing efforts? I do. Innovation and creativity fuel my passion for creating cost effective and engaging digital and social marketing campaigns. 

I'M AN EXPERIENTIAL EXPERT

From health and wellness events to small scale concerts - I've produced them all. Make your business stand out from the competition with an activation that will "wow" your potential customers and clients. 

I'M A WORDSMITH

Cat got your tongue? I can write on a variety of topics and create compelling and engaging content for your audience - no matter who you're trying to target. 

CONTACT
CONTACT ME

Roxanne O'Brien Troke

MARKETING PROFESSIONAL

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Phone:

440-289-0311

 

Email:

r.obrientroke@gmail.com 

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© 2018 By Roxanne O'Brien Troke. 

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